Resource Library

Together with the American Health Lawyers Association (AHLA) and the American Society for Healthcare Risk Management (ASHRM), SHSMD has developed this guide which provides easy access to crisis communications reference materials for health care executives, attorneys, communication professionals and providers. Materials presented not only provide guidelines for developing and executing a crisis communications plan but also offer a framework for retrospective analysis of the communications provided during a crisis.

This summary report provides insights into new ways to address health care strategy possibilities and innovations.

Challenge: Nebraska Methodist Health

University of Pennsylvania Health

This research dissects the phone encounter into individual elements, and analyze which of those elements are statistically associated with the dependable variable: the likelihood of returning for future care.

Molly Gaus, Regional Marketing Director and Karianne Craig, System Manager of Sales, from Presence Health share their experiences on how your physician relations and marketing can—and must—collaborate.

Hear how Marcy Traxler, VP of Business Development at AMITA Health was able to reconfigure the business development approach that supports service lines, employed medical group initiatives, and physician outreach to enhance the tactical sales and planning process.

Join Ian Morrison, a renowned futurist and executive editor of Futurescan, as he presents highlights from SHSMD’s annual guide to health care trends, and discusses strategies to position your organizations for success in the new environment.

This SHSMD U Webcast will showcase how three hospitals promote popular health observances, including American Heart Month, National Autism Awareness Month, and National Breast Cancer Awareness Month. Learn how they have engaged and educated their communities during these awareness months.

How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.

Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.

This report provides an overview of the 2015 Thought Leader Forum, which focused on: examples of creative affiliations, criteria for selecting the right partner, challenges and limitations of non-merger arrangements, and communicating affiliation initiatives to stakeholders.

In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.

In partnership with executives from New Mexico Health Connections, this session will also explore the theoretical aspects and the day-to-day use of predictive analytics.

Learn how CHRISTUS Health is evolving its program to the next level through driving action, producing results, and being nimble, as well as how CHRISTUS is involving senior leaders and executives in order to progress the program and create better alignment, engagement, and activation.

The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.

Problem: Ambulatory strategy decisions and physician practice acquisitions were reactive in response to internally identified opportunities. The goal for Thomas Jefferson University Hospital was to create a tool to evaluate markets in relation to each other that would inform future decision-making around regional strategy.

In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potential gains in efficiency, cost, and outcomes.

This session will present and discuss Ascension's evolving approach to scanning, incubating, and diffusing innovations across the organization and share lessons learned over the past 16 years from participation in health-related accelerators.

Problem: Current trends in physician employment and ACO models can create significant b