Upcoming Events for Health Care Marketers & Strategists

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webinars and online courses. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.
 

 

Upcoming Live Programs
September 10 - 12

SHSMD CONNECTIONS 2023 (in person)
Annual Conference
September 26 SHSMD By The Numbers | MarCom: DEI Survey Findings
Membership Events
September 27 Data to Dollars: How to Use Predictive Analytics to Accelerate Marketing ROI
Sponsored Webinar
October 4 5 Secrets to Hospital Podcasting
Sponsored Webinar
October 11 Key Market and Provider Metrics to Drive Strategic Service Line Growth
Sponsored Webinar
October 20 SHSMD CONNECTIONS 2023 (virtual)
Annual Conference
November - January

SHSMD CREDENTIALS
Strategic Planning in Health Care Credential Series
Online Course

Did you miss a webinar?         

                                        View All Available Recordings         

 

2023 Past Programs
August 30 Where Marketing Campaigns Go to Die (in 4 seconds): What Every Marketer Must Know About Their Customers’ First Contact
Sponsored Webinar
August 7 - 18 SHSMD CERTIFICATE SERIES
2023 Social Media Strategies in Health Care
Online Course
August 16 Marketing in a HIPAA World: Balancing Promotion of Care with Patient Privacy
Sponsored Webinar
July 18 - August 8 SHSMD CREDENTIALS
The New Data Landscape in Health Care: Advanced Analytics for Strategists
Online Course
July 12 How to Navigate the Funnel Wars
Sponsored Webinar
April 25 - June 27 SHSMD CREDENTIALS
Health Care Marketing Plans, Communications & Market Research
Online Course
June 15 We Are Health Care: AHA Initiative to Amplify Hospital Stories
SHSMD Webinar co-hosted with the AHA
June 8 Analytics Concerns? Google Alternatives to Consider
Sponsored Webinar
May 17 Measurement: Proving the Value of Marketing
Sponsored Webinar
May 3 Grow Up! How to Increase the Maturity of Your Content Strategy and Prove ROI
Sponsored Webinar
April 26 Latest Cyber Threats, Legislation and Policy Updates
Live Webinar cohosted with AHRMM
March 14 - April 18 SHSMD CREDENTIALS
Public Relations and Communications in Health Care Settings
Online Course
April 12 By Invitation Only
Marcom Budgets “By the Numbers”: Key Findings from 2022 SHSMD Benchmarking
Live Webinar
April 5 The New Playbook: Creating Measurable ROI through Sponsorships
Sponsored Webinar
March 29 5 Key Primary Care Considerations to Drive Access and Lives Capture
Sponsored Webinar
March 22   Can Tech Solve Patient Access to Behavioral Health?
Sponsored Webinar
February 07– March 02 On Demand Available
Orientation to Health Care
Online Course
February 22 Engaging Physicians in Digital Marketing
Sponsored Webinar
February 17 How to Use Health Awareness Days to Elevate Your Communication Strategy
Sponsored Webinar
February 15 Futurescan 2023 Webinar
New Strategic Realities in a Post-COVID World: Highlights from 2023 Futurescan Health Care Trends and Implications
Featuring Ian Morrison, PhD, Health Care Futurist

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.