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2020
Learn from a panel of your SHSMD peers about how their hospital and health system marketing and communications teams are adjusting budgets, staffing and operations to respond to COVID-19 and related budget changes.
2020
To help alleviate patient and community member fears about coming to the hospital during the pandemic for non-COVID-19 health care services, Beaumont Health launched a major multi-channel marketing communications campaign. The messaging focuses on reassuring them that the health system’s hospitals are safe places to come for care thanks to the thorough and aggressive precautionary measures that have been instituted.
2020
In this webinar, we will present a case study of Ohio Gastroenterology detailing how they were able to harness the power of analytics and automation to rebuild clinic volumes to 91% in the first 15 days of reopening post-COVID. We’ll discuss identifying the right analytics for your practice, how to set up tracking, and the part marketing and automation plays in reducing patient fear and helping you return to healthy clinic volumes.
2020
Learn about how strategic planners at Jefferson health played a key role during the initial crisis phase of the pandemic and are now providing critical insights using analytics, scenarios, forecasting tools to develop a roadmap for recovery and change. 
2020
UW Medicine is making its policies and protocols available on its website. These include screening and testing algorithms and policy statements, including minimizing aerosolizing procedures and room cleaning protocols. Peace Health in Vancouver, Washington has an extensive collection of information resources and links for the public.
2020
This discussion with Justin Bhandari, VP Operations at post-acute care partner organization MPAC Healthcare, will cover the ways the MPAC leadership team has adjusted in response to the coronavirus pandemic.
2020
Join this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign activation, engagement and retention, and examples of using mindsets and segmentation to adjust engagement and design.
2020
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and calls-to-actions proven to deliver contribution margin and ROI, and engagement strategies that drive both in-person and telehealth visits within a single, integrated campaign.
2020
A collection of resources for emerging from the COVID-19 pandemic, addressing the new issues for health care strategists.
2020
Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns.
2020
SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions. Included below are presentation materials and recordings/video.   Developing Virtual Care Strategies That Advance the Quadruple Aim
2020
SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions. Included below are presentation materials and recordings/video.  
2020
SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions. Included below are presentation materials and recordings/video.
2020
SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions. Included below are presentation materials and recordings/video.
2020
  SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions. Included below are presentation materials and recordings/video.
2020
The American Hospital Association(AHA) is the go-to destination for reliable and consistent data and intelligence about the nation’s hospitals and health systems. In this session, learn how AHA’s data and resources can help you navigate these unprecedented times and support you in making informed decisions.
2020
Learn how one hospital expanded and promoted telehealth services after the COVID-19 pandemic began impacting patients' willingness to visit the hospital for care.
2020
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.