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2020
This special edition of By the Numbers reflects the recent changes in health care marketing and communications functions and the budgetary impact of the 2020 COVID-19 pandemic.  The report includes benchmarking data and expert advice on marketing and communications strategies and priorities during the pandemic, from two panels of experts:
2020
Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the health care setting to drive patient traffic, loyalty and market share. This webinar will provide an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
2020
Futurescan 2021–2026 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
2020
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
2020
Principles and Practices for Marketing Communications in Hospitals and Health Systems is SHSMD's guide to ethical marketing, published in 2010. As such, it does not necessarily reflect the latest technologies and issues and should be considered an archival resource.
2020
SHSMD CredentialsMonday, November 16, 2020 – Sunday, January 31, 202124/7 access From past attendees:
2020
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care. 
2020
SHSMD Education 2020 Sponsored WebinarThursday, November 12, 2020 12-1pm CT / 1-2pm ET
2020
Physician burnout is on the rise. Across the country, doctors’ ability to practice medicine and care for their patients is increasingly  impacted by ongoing government regulations and administrative requirements. As physician burnout increases, patient care and volumes are negatively impacted, which, in turn, affects revenue, reputation, and experience.
2020
To provide you with the latest news from SHSMD and other information sources on consumerism in the new health care environment, SHSMD has assembled the following collection of resources dedicated to the topic.   Industry Insights:
2020
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.
2020
Mentoring can make a world of difference in your career. Learn how one SHSMD member, Megan Stinchcomb, Marketing Strategy Manager at Nemours Children’s Health System, learned invaluable new soft skills through SHSMD mentoring.
2020
Content marketing and media placement are becoming increasingly intertwined throughout the health care industry. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels. By understanding the entire patient buyer’s journey, media strategies are better aligned to produce a desired awareness and action. These strategies are then supported by relevant and engaging content that articulates differentiation and value. Sponsored by:
2020
SHSMD is pleased to bring you the 2021 Calendar of Health Observances & Recognition Days. Yet another example of SHSMD's commitment to providing health care strategists with practical, timely resources, this calendar is designed to help you plan your 2020 community health events, internal and external communications, social media campaigns and more.
2020
Join M. Bridget Duffy, M.D., chief medical officer of Vocera Communications Inc., for a SHSMD webinar featuring an important discussion about the benefits of embracing human-centered leadership. Duffy is the subject matter expert for the article Frictionless Health Care Requires a Connected Healing Ecosystem in the society’s Futurescan 2020 publication highlighting important trends in health care. She will be joined in the webinar by Liz Boehm, executive strategist, human-centered research at the Experience Innovation Network.
2020
In this webinar, learn how Hospital Sisters Health System and National Spine & Pain Centers have adapted after a surge in patients deferring care. They’ll share the key steps they’re taking to simplify access amidst a changing health care landscape. 
2020
Learn from a panel of your SHSMD peers about how their hospital and health system marketing and communications teams are adjusting budgets, staffing and operations to respond to COVID-19 and related budget changes.
2020
To help alleviate patient and community member fears about coming to the hospital during the pandemic for non-COVID-19 health care services, Beaumont Health launched a major multi-channel marketing communications campaign. The messaging focuses on reassuring them that the health system’s hospitals are safe places to come for care thanks to the thorough and aggressive precautionary measures that have been instituted.
2020
In this webinar, we will present a case study of Ohio Gastroenterology detailing how they were able to harness the power of analytics and automation to rebuild clinic volumes to 91% in the first 15 days of reopening post-COVID. We’ll discuss identifying the right analytics for your practice, how to set up tracking, and the part marketing and automation plays in reducing patient fear and helping you return to healthy clinic volumes.