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2022
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
2021
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 
2021
The Thought Leader Forum report, sponsored by Kaufman Hall, shares what senior leaders feel about the profound impacts of the COVID-19 pandemic, the many changes made in response, and what health care will look like post pandemic. 
2021
Futurescan 2022-2027 Webinar: Health Care Trends & Implications Wednesday, February 16, 2022 | 12:00-1:00 p.m. Central Keeping you at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead.
2021
Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
2021
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
2021
Join this webinar to hear five bold predictions about that future, which range from exciting and promising to ominous and discouraging. 
2021
Leaders from Lehigh Valley Health Network will discuss how they used insights from over medical claims from LexisNexis Risk Solutions to power their strategic decision support.
2021
In this webinar, hear the not-so-top-secret strategies of how Johns Hopkins Medicine, the #1 ranked brand in the study, is building consumer trust and leading the way in humanizing brand experiences.
2021
The Kaufman Hall 2021 State of Consumerism report details industry performance related activities designed to enable patients to become wholly involved in their healthcare.
2021
SHSMD Orientation to Health Care On-Demand Course
2021
This calendar is designed to help you plan your 2022 community health events, internal and external communications, social media campaigns and more.
2021
Combining HRA data and consumer data with SDOH insights can modernize the approach t building targeted outreach lists and campaigns.
2021
EHR’s continue to consume the lion’s share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to advance strategic priorities EHR platforms cannot address alone — such as Improving outcomes by engaging patients to actively participate in their own care.
2021
Outlines a strategic planning process designed to help you craft such a plan, with a practical, how-to approach.
2021
AHA and SHSMD Transformation Talks: Executing your strategy — keys to transformational change
2021
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
2021
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to help collectively identify the most pressing issues you are facing, and the most exciting projects you’re involved in.