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About Us


Serving more than 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning, and business development.

As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care's rapidly evolving landscape while expanding its members' knowledge and network to create value for the organizations and communities they serve. 

SHSMD supports diversity and inclusion in its membership. Learn more.


Join SHSMD or Renew    Explore SHSMD Benefits  A Message to CEOs and Senior Leaders


SHSMD vision
We will be the most trusted community of health care strategists.
SHSMD mission
To advance the development and success of health care strategy professionals.

SHSMD Values

Collaboration, Accountability, Respect, Excellence & Innovation

Read SHSMD's Code of Ethics

View SHSMD's 2021-2023 Strategic Plan

Contact Us

Contact us at or 312.422.3888