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About Us


Serving approximately 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the strategy professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning, and business development.

As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care's rapidly evolving landscape while expanding its members' knowledge and network to create value for the organizations and communities they serve. 

SHSMD supports diversity and inclusion in its membership. Diversity is multi-dimensional and appreciating our individual differences is essential to meeting the needs of the communities we serve.

We want SHSMD to be a place of belonging.  From content to conferences, we will demonstrate that all members are valued, represented and recognized as unique individuals.

We know that diverse and inclusive teams have a positive impact on our boards, members, events, content and communities.

We know there is work to be done. We are committed to developing and sharing our goals tied to ongoing metrics, iterating as needed to remain informed and accountable in advancing Diversity, Equity and Inclusion at SHSMD.


Join SHSMD or Renew    Explore SHSMD Benefits  A Message to CEOs and Senior Leaders


SHSMD vision
We will be the most trusted community of health care strategists.
SHSMD mission
To advance the development and success of health care strategy professionals.

Read SHSMD's Code of Ethics

View SHSMD's Charter

View SHSMD's 2024-2026 Strategic Plan

Contact Us

Contact us at or 312.422.3888