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About Us


Serving approximately 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the strategy professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning, and business development.

As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care's rapidly evolving landscape while expanding its members' knowledge and network to create value for the organizations and communities they serve. 

SHSMD supports diversity and inclusion in its membership. Diversity is multi-dimensional and appreciating our individual differences is essential to meeting the needs of the communities we serve.

We want SHSMD to be a place of belonging. From content to conferences, we will demonstrate that all members are valued, represented and recognized as unique individuals.

We know that diverse and inclusive teams have a positive impact on our boards, members, events, content and communities.

We know there is work to be done. We are committed to developing and sharing our goals tied to ongoing metrics, iterating as needed to remain informed and accountable in advancing Diversity, Equity, Inclusion and Belonging at SHSMD.


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Our vision is a world with healthier people and communities — achieved through bold, actionable and inclusive strategies.

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SHSMD serves health care strategists across diverse disciplines, providing essential knowledge, leading-edge tools and invaluable connections. We empower members to overcome obstacles, foresee the future and drive change.

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SHSMD Values

We embrace Collaboration, Accountability, Respect and Excellence & Innovation in how we approach our work and in our interactions with colleagues so that we can do our best work every day.

Learn More About SHSMD's Values
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Code of Ethics

The Code of Professional Ethics and Conduct outlines guidelines and ethical standards for SHSMD members across diverse professional disciplines. Regardless of their field, members share a commitment to upholding the public trust and safeguarding free speech.

Read SHSMD's Code of Ethics
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The Charter is the guiding document that provides rules and regulations for SHSMD’s objectives, membership, Advisory Board, committees and task forces, elections, chapters, conflict of interest, and meetings.

Read SHSMD's Charter
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2024-2026 Strategic Plan

The SHSMD’s public-facing document that explains SHSMD’s vision, objectives, and strategic framework for 2024 – 2026.

Read SHSMD's 2024-2026 Strategic Plan

Contact Us

Contact us at or 312.422.3888