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About Us


Serving more than 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the professions of health care...

  • Marketing and digital engagement
  • Communications and public relations
  • Strategic planning and business development
  • Physician relations
  • And other fields related to health care strategy

As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care’s rapidly evolving landscape, while expanding its members’ knowledge and network to create value for the organizations and communities they serve.

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To advance the development and success of health care strategy professionals.
A growing, dynamic, well-recognized community of strategy professionals fulfilling their highest aspirations and driving positive changes in health care.

View SHSMD's 2018-2020 Strategic Plan

Contact Us
Contact us at or 312.422.3888