BTN banner - 1700 x 350 px

By the Numbers: MarCom

2022 survey open mid-July.

How much should we be budgeting for marketing & communications? What is the right marketing mix?

Explore and compare how other organizations like yours are investing in MarCom.

Backed by the power of Endeavor Analytics, By the Numbers: MarCom empowers users to drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.

Key Benchmarks

  • Detailed breakdown of the level of resources (budget and headcount) dedicated to marketing and communication function.
  • Centralized vs. de-centralized resource distribution/management.
  • Level of investment on social media tools, reputation management, and advertising.
  • Spend on diversity, equity and inclusion (DEI) communications and initiatives.
 

How Do I Get Started?

It’s easy to enter your data into the dashboard, compare yourself to peers of your choice, and access marketing/communications budgets and resource allocation in a comprehensive way. There are two levels to choose from:

  1. Contributor: Contribute your MarCom data and get an instant flash report comparison to last year at no cost.
  2. Subscriber: If you want to unlock the full potential of the interactive dashboard tool, become a subscriber. See below for full subscriber benefits and pricing.
Sign-up Today!
Two people looking at charts

 

The ONLY MarCom benchmarking program designed BY and FOR national health care leaders

Cleveland Clinic

Hear from Peter Miller, Administrator of Marketing and Communications at the Cleveland Clinic.

How much should we be budgeting for marketing & communications? What is the right marketing mix?

Hendrick Health System

Hear from Jesiree Driskell, Director of Marketing and Communications at Hendrick Health System as she discusses how the MarCom benchmarking tool shows her where the health care field is going and how she stays in tune with patients' demands.

Mary Washington Healthcare

Lisa Henry, Associate Vice President of Communications and Marketing at Mary Washington Healthcare says "it's critical to have a true understanding so that you're not competing or trying to compete against an industry that just doesn't measure up to the same type of skill and support that you need."

 

Subscriber Benefits

 
 
 

Subscriber Pricing

based on the size of your health care system

<100 beds
$1,000
100-399 beds
$4,000
400+ beds
$5,000
 
Sign-up Today!
 

“No matter what field you are in, if you don’t set up a baseline, you are setting yourself up for defeat. Using this benchmark surveys allow us to establish a baseline that is more specific to our medical field than most other benchmarking surveys.”

Brian Sterchele

Business Manager of Marketing and Communications, The University of Chicago Medicine

 

“Because of the benchmark research I no longer live in fear of a consultant telling my Chief Finance Officer how much we should be spending on marketing. Our CMO and CFO are able to select which health systems are in our benchmark and know with confidence that we are comparing our spend to that of similar organizations.”

Peter Miller

Marketing & Communications, Cleveland Clinic

 

By the Number Walk Through

Reference the video below for a step-by-step guide on how you can enter and use this powerful dashboard.

BTN: MarCom Benchmarking Walk-Through from Endeavor Management on Vimeo.

 

 

Related Resources

Guides/Reports
This calendar is designed to help you plan your 2023 community health events, internal and external communications, social media campaigns and more.
Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community…
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Guides/Reports
This calendar is designed to help you plan your 2022 community health events, internal and external communications, social media campaigns and more.
Webinars
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the…
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch…