SHSMD Connections 2023 Virtual Conference

Join us on October 20 for the nation’s leading virtual conference for health care strategy and market development professionals.

Student Diversity and Enrichment Program

Get a FREE SHSMD membership and ignite your health care marketing & strategy career. Check the link below to learn about all of the great benefits of joining SHSMD as a student.

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Futurescan 2023 - Health Care Strategy Trends

Grab your copy of Futurescan 2023, watch the webinar and download the toolkit. Gain insights from leading experts about trends impacting the health care strategy field and guidance to prepare your organization.

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By The Numbers: MarCom Benchmarking

With a successful benchmarking program, health care organizations can identify cost savings opportunities, improve ROI, and enhance their MarCom effectiveness. Contribute or Subscribe today.

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2024 Calendar of Health Observances & Recognition Days

Gain access to the 2024 Health Days Calendar to plan your community health events, internal and external communications, social media campaigns and more.

Call For Volunteers Now Open

Share your expertise, network with colleagues, and enhance your CV by volunteering with SHSMD!

SHSMD23 Virtual Conference | October 20 | 10:00 AM - 4:45 PM CT

Health Care Marketing, Communications & Strategy

The Society for Health Care Strategy & Market Development (SHSMD) is a national membership organization that provides resources for those responsible for marketing, communications and strategy in all types of hospitals and health systems.

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Strategic Planning & Business Development

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New Resources

SHSMD23 Virtual

Join us at the leading virtual conference for health care strategy and market development professionals.

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Futurescan 2023

Strategic planning starts here. The latest Futurescan publication is now available for order.

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Membership

Stay at the forefront of health care, strengthen your organization and advance your career with SHSMD by your side.

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Continuing Education

Miss an online course or webinar? Gain access to past live education in a convenient format.

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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.

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