Benchmarking

Defending and justifying health care marketing and communication budgets and staff seems like a part of everyday life. A Steering Committee of your peers has helped identify the best information to collect for benchmarking – data that can be used to justify budgets and compare yourself to like…
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.
Live webinar:  April 12, 2023 12:00 p.m. – 1:00 p.m. CT Learn More On By the Numbers  
This members-only benchmarking report gives you the insights you need to make compensation and other career decisions with certainty, whether you are hiring, planning department expansion or looking to make your next career move.
By the Numbers provides a snapshot of today’s health care marketing communications environment, which you can use to assess your organization’s operations, understand how peer departments function, and identify opportunities to enhance your marketing and communications functions.
In this one-hour webinar, Jared Johnson of Phoenix Children’s Hospital, will join Dave Wieneke, the originator of the HDX Index. They will discuss how hospitals can baseline to assess their own progress year over year, and to track themselves against best practices and marketplace competitors.
In this one-hour webinar, Jared Johnson of Phoenix Children’s Hospital, will join Dave Wieneke, the originator of the HDX Index. They will discuss how hospitals can baseline to assess their own progress year over year, and to track themselves against best practices and marketplace competitors.
"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for prostate radiation impact our staffing and billed services?" This session will answer these questions and much more.
Presenters will give an overview of Physician Relations Programs in Hospitals 2014: A SHSMD Benchmarking Study — the latest edition of SHSMD's popular survey report. This newly released report is based on a 2014 study of SHSMD and American Association of Physician Liaison members.