Resource Library

43 Results Found

2021
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
2021
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to help collectively identify the most pressing issues you are facing, and the most exciting projects you’re involved in.
2021
Insight and guidance on how to achieve measurable SEO results. With Google’s most recent algorithm update already underway, User Experience (UX) is more important than ever.
2021
In this three-part workshop series led by a former health system CEO and authority on staff engagement, we’ll explore recent research around the changing workplace climate and specific leadership practices that can combat disengagement and burnout at all levels of the organization.
2021
Join renowned futurist Ian Morrison, Ph.D., for this webinar on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.
2021
Join us for SHSMD’s inaugural “Member Meet Up” in February. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “What Keeps You Up at Night”? 
2020
A recording of a SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.
2020
One-of-a-kind SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.
2020
Join M. Bridget Duffy, M.D., chief medical officer of Vocera Communications Inc., for a SHSMD webinar featuring an important discussion about the benefits of embracing human-centered leadership. Duffy is the subject matter expert for the article Frictionless Health Care Requires a Connected Healing Ecosystem in the society’s Futurescan 2020 publication highlighting important trends in health care. She will be joined in the webinar by Liz Boehm, executive strategist, human-centered research at the Experience Innovation Network.
2020
Learn from a panel of your SHSMD peers about how their hospital and health system marketing and communications teams are adjusting budgets, staffing and operations to respond to COVID-19 and related budget changes.
2020
Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns.
2020
The American Hospital Association(AHA) is the go-to destination for reliable and consistent data and intelligence about the nation’s hospitals and health systems. In this session, learn how AHA’s data and resources can help you navigate these unprecedented times and support you in making informed decisions.
2020
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.
2020
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
2020
By attending this free program, you will learn gender-affirming terms and practices, become familiar with the challenges embedded in the transgender patient experience and develop a vision for shifting your organization’s culture towards more robust inclusion.
2019
Join renowned futurist Ian Morrison, Ph.D. on February 5, 2020 for a webinar on the latest edition of SHSMD's annual guide to trends in the field as he summarizes Futurescan articles written by thought leaders on key topics.
2019
Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies that can create a better consumer experience while helping improve patient access to quality care.
2019
In today's competitive health care market, it can be difficult to implement and socialize a reputation management and transparency initiative across an entire enterprise health care organization.