Budgeting

This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.
Live webinar:  April 12, 2023 12:00 p.m. – 1:00 p.m. CT Learn More On By the Numbers  
In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning.
Learn from a panel of your SHSMD peers about how their hospital and health system marketing and communications teams are adjusting budgets, staffing and operations to respond to COVID-19 and related budget changes.