As today's consumers begin to schedule deferred medical appointments, 89% will turn to search engines to answer their health questions and concerns. Capturing this pent-up demand is more important than ever before, with hospitals recently reported having seen between 40-70% fewer patients (many…
May 20, 2020
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and…
May 7, 2020
SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions. Included below are presentation materials and recordings/video.
Feb 11, 2020
Forward-thinking healthcare organizations realize that successful digital front door platforms offer a single, mobile access point for multiple touchpoints in the patient’s journey. Learn the three transaction-ready features required for success in this white paper.
Oct 2, 2019
Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies…
Apr 17, 2019
AMITA Health will share how they tackled self-scheduling challenges and created an access optimization strategy that enhanced their digital front doors and navigates patients to the right provider and care setting for online appointment scheduling.
Aug 22, 2018
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.
Jun 27, 2018
SHSMD has a gold mine of 22 session recordings (slides synched with audio recording) from the 2016 and 2017 SHSMD Connections Annual Conference, all on best practices, innovative ideas, and how to prepare for “what’s next” when it comes to digital communications in health care
Apr 30, 2018
How do marketers at one of the world's most advanced medical laboratories improve upon the services they provide to customers around the globe? Mayo Medical Laboratories developed a digital communications hub called Insights after customers and internal stakeholders alike were voicing concerns…
Apr 11, 2018
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before…