Resource Library

58 Results Found

2021
Humanizing Brand Experience Vol 4 is the deepest, most comprehensive and clearest pre-post COVID-19 view of consumer, brand and experience needs in the health care industry. Informed by more than 30,000 consumers and with rankings of more than 200+ brands across the country, this first-of-its kind report highlights how consumer needs have (and haven’t!) changed as they’ve navigated health care through the pandemic. 
2021
This resource is a guide to using impact analysis tools. It is designed to help planners and strategists at all levels understand how different drivers of change, such as COVID-19, social determinants of health and economic changes interact. Users will learn how to use different tools to quickly and systematically assess how different factors could shape outcomes and adjust their planning accordingly.
2021
The PowerPoint presentation, Futurescan 2021, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.
2021
This report offers key considerations drawn from the forum of expert panelists who are effectively planning ahead to facilitate financial recovery with a strategic focus, including capital strategy, expense management, growth and investment towards a new future. 
2020
This special edition of By the Numbers reflects the recent changes in health care marketing and communications functions and the budgetary impact of the 2020 COVID-19 pandemic.  The report includes benchmarking data and expert advice on marketing and communications strategies and priorities during the pandemic, from two panels of experts:
2020
Futurescan 2021–2026 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
2020
Mentoring can make a world of difference in your career. Learn how one SHSMD member, Megan Stinchcomb, Marketing Strategy Manager at Nemours Children’s Health System, learned invaluable new soft skills through SHSMD mentoring.
2020
SHSMD is pleased to bring you the 2021 Calendar of Health Observances & Recognition Days. Yet another example of SHSMD's commitment to providing health care strategists with practical, timely resources, this calendar is designed to help you plan your 2020 community health events, internal and external communications, social media campaigns and more.
2020
A collection of resources for emerging from the COVID-19 pandemic, addressing the new issues for health care strategists.
2020
SHSMD members play an integral role in effectively communicating information while providing leadership during a crisis.
2020
Learn how hospitals and health systems successfully used telehealth to decrease transfers, time spent in the ICU, average cost of care and patient travel time, greatly improving the value of the care they deliver. This free report also offers expert advice on how to start and sustain a telehealth strategy.
2020
The PowerPoint presentation, Futurescan 2020, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.
2020
Keeping you at the forefront today for the best patient-friendly solution building tomorrow, SHSMD has developed a resource digest on the hot trend of retail health.
2019
Transformation is more than change; it is a change that reshapes entire organizations and sectors. The same forces that transformed retail, movies, books, music and the workplace are exerting their power on hospitals and health systems. Health care executives who have led successful transformation shared their stories and advice.
2019
Futurescan 2020–2025 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
2019
Panelists discuss the need to harness the benefits of systemness, balance the interplay between centralized and local decision making, create a common organizational culture and improve the consumer experience.
2019
Sponsored by ReachLocal: ReachLocal and Survata partnered on a survey tapping into patient preferences and behaviors. This eBook dives into factors influencing how patients choose a healthcare provider.
2019
This guide to successful employer partnerships describes several case studies and lessons learned. Examples include on-site clinics, an accountable care organization and virtual health care. 
2019
SHSMD is pleased to bring you the 2020 Calendar of Health Observances & Recognition Days. Yet another example of SHSMD's commitment to providing health care strategists with practical, timely resources, this calendar is designed to help you plan your 2020 community health events, internal and external communications, social media campaigns and more.
2019
We have identified three forces as primary disruptors of traditional hospital and health system business models: technology based innovation, market structure transformation and new model organizations.