Turning Big Data into Practical Data: Marketing’s Guide to Improving Strategy with Data-Driven Planning


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For some healthcare marketers, there are mornings where we wake up, look in the mirror and say to ourselves… “I’m more confused than ever. I have no idea what I’m doing.” The harbinger of such pessimism? Big data. Big and meaningful data is increasingly looked at to inspire and shape marketing decision making, but many have trouble “pulling it all together.” Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.

Learning objectives:

  • Strategies on identifying the most prolific, relevant and foundational data for marketing to analyze.
  • Convert raw data into patient insights that support trend detection and drive deeper strategic discovery.
  • Examine how campaign success stories and tactics are built upon the introductory elements of “practical data” and insights.


Gary Druckenmiller, Jr., Vice President of Client Solutions, Evariant