Data & Insights

Nov 10, 2022
Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. 
Jul 1, 2022
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
Mar 30, 2021
The AHA Digital Pulse is a free tool for SHSMD members that also belong to the AHA to learn where existing capabilities can support scaling digital transformation.
Jan 5, 2021
In 2020, SHSMD members supported command centers, rapidly delivered critical communications and nimbly changed care options to support communities through the pandemic. It was a year filled with uncertainty, change, and growth — personally and professionally. Where did your SHSMD membership serve…
Aug 13, 2019
SHSMD ADVANCETM for Teams is a professional development platform offering a series of skill building tools designed to help your team face the rigorous demands of health care strategy.