Patient Pathways: Using Digital Media to Hyperfocus on the Right Patients in Real Time
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities. Presenters will address HIPAA compliance and the limitations of the technology. Finally, participants will engage with a case study that shows media strategies and creative that performed best and why.
- Daniel, Cobb, CEO, DBA
- Cayce Hoak, Director, Branding and Strategic Communication, University of Illinois Hospital & Health Sciences System
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for…
Presentation Resource
This session will present a case study for using data to identify and better understand the people you want to reach, from establishing objectives,…
Presentation Resource
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable…
Presentation Resource
Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big…
Presentation Resource
Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring…