Patient Pathways: Using Digital Media to Hyperfocus on the Right Patients in Real Time
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities. Presenters will address HIPAA compliance and the limitations of the technology. Finally, participants will engage with a case study that shows media strategies and creative that performed best and why.
- Daniel, Cobb, CEO, DBA
- Cayce Hoak, Director, Branding and Strategic Communication, University of Illinois Hospital & Health Sciences System
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
How to utilize data to improve organizational decision making. Today, the volume of raw data a healthcare organization collects can be overwhelming.…
Magazine & Journal Articles
As healthcare strategists, we may also long for a similar scorecard to help us turn potential opportunities into real winners. The hospital…
Magazine & Journal Articles
As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to…
Magazine & Journal Articles
Today, many people in the hospital industry are trying to "think different" about healthcare. How can we use technology to redesign the way people…
Magazine & Journal Articles
Learn how Lafayette General Health developed and deployed a partnership ranking decision tool to support its long-range strategic business objectives…
Magazine & Journal Articles
Customer relationship management (CRM) is a hot topic in healthcare marketing. From conferences to webinars to white papers, everyone seems to be…