Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network

2017-shsmd-connections.png

Learn how the Vanderbilt Health Affiliated Network, the largest physician-led network of doctors, regional health systems and other health care providers in Tennessee, and one of the largest in the nation, used a successful integrated campaign to launch a clinically-integrated network. Leveraging unique imagery and unexpected elements to resonate across the region and appeal to physicians, employers, brokers. They will share what they learned from the launch campaign and how they are applying that today.

  • Ashley Merchant, Vice President, ReviveHealth
  • Megan Pruce, Vice President, Marketing & Communications, Vanderbilt University Medical Center


Members, to view this protected content, log in above.

Related Resources

Webinar Recordings
Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare…
Presentation Resource
"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for…
Presentation Resource
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle…
Presentation Resource
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable…
Presentation Resource
Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.