Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network

2017-shsmd-connections.png

Learn how the Vanderbilt Health Affiliated Network, the largest physician-led network of doctors, regional health systems and other health care providers in Tennessee, and one of the largest in the nation, used a successful integrated campaign to launch a clinically-integrated network. Leveraging unique imagery and unexpected elements to resonate across the region and appeal to physicians, employers, brokers. They will share what they learned from the launch campaign and how they are applying that today.

  • Ashley Merchant, Vice President, ReviveHealth
  • Megan Pruce, Vice President, Marketing & Communications, Vanderbilt University Medical Center


Members, to view this protected content, log in above.

Related Resources

Presentation Resource
In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful,…
Presentation Resource
Learn how two different organizations "SCL Health System and The University of Vermont Health Network " innovatively addressed rebranding challenges…
Presentation Resource
Problem: Ambulatory strategy decisions and physician practice acquisitions were reactive in response to internally identified opportunities. The goal…
Presentation Resource
Drawing on the work of "Managing Transitions" by author William Bridges, this workshop will explain the process, provide practical tools, and give…
Presentation Resource
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a…