Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network

2017-shsmd-connections.png

Learn how the Vanderbilt Health Affiliated Network, the largest physician-led network of doctors, regional health systems and other health care providers in Tennessee, and one of the largest in the nation, used a successful integrated campaign to launch a clinically-integrated network. Leveraging unique imagery and unexpected elements to resonate across the region and appeal to physicians, employers, brokers. They will share what they learned from the launch campaign and how they are applying that today.

  • Ashley Merchant, Vice President, ReviveHealth
  • Megan Pruce, Vice President, Marketing & Communications, Vanderbilt University Medical Center


Members, to view this protected content, log in above.

Related Resources

Presentation Resource
This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate…
Presentation Resource
Learn how one community health system in Cedar Rapids, Iowa, is modeling its innovation initiatives after a highly effective startup culture to…
Presentation Resource
In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel,…
Presentation Resource
Learn how one academic medical center adopted a process for capital allocation to apply analytics, shared decision making, and transparency to…
Presentation Resource
How can you profitably grow your urgent care business? Is it possible to delight consumers and physicians alike? How can you earn consumer respect…
Presentation Resource
This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new…