Presentation Resource
American Hospital Association presentation resources and slide decks for members and the health care field.
Quantifying the Value and Impact of Physician Relations Programs: An ROI Model from Emory Healthcare
Physician liaisons are a critical
This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for growing your audience and evolving your program over time, and guidelines for respecting the patient's right to privacy in the process.
Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.
Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged internal army.
Featuring a case study of Cook Children's Health Care System, this session will explore how analytics can enhance multiple business initiatives from market planning to donor acquisition to achieving social goals.
Learn the latest forces catalyzing healthcare consumerism, best practices for developing consumer insights, strategies utilized by companies such as Best Buy, Crayola, and Walgreens, and how such techniques apply to healthcare.
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Learn how Metro Health was challenged by its board of directors to demonstrate commitment to both the financial and physical well-being of patients.
Learn how Community Health Network (CHNw), a leading Midwest health system, used an analytical technique called MaxDiff (maximum-difference or best-worst scaling) to leverage insight from consumer research, enabling healthcare strategists to prioritize which functional, communications, and human…
In this session, Gundersen Health System will share easy-to-execute ideas and applications for establishing marketing priorities.