Media Content Relationships that Produce Remarkable Results
Of course, social media, community outreach, brand journalism, websites, SEO, advertising, paid search, CRM, and a digital presence are all vitally important. But the changing world of essential public relations also includes content partnering with media, both traditional and digital, to develop a strong brand, reach massive numbers of people, gain public trust, and drive business. This case study will show how Intermountain Healthcare has successfully developed ten media content relationships that produce remarkable results that can be replicated at other organizations.
- Daron Cowley, Senior Communications Director, Intermountain Healthcare
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Presentation Resource
This session will focus on two case studies that demonstrate leadership techniques to address the internal and external expectations with practical…
Magazine & Journal Articles
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
Magazine & Journal Articles
As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to…
Magazine & Journal Articles
Today, many people in the hospital industry are trying to "think different" about healthcare. How can we use technology to redesign the way people…
Presentation Resource
Hear about Nationwide Children's Hospital's solution to operational inefficiency while simultaneously increasing the program’s patient volumes and…