Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network

2017-shsmd-connections.png

Learn how the Vanderbilt Health Affiliated Network, the largest physician-led network of doctors, regional health systems and other health care providers in Tennessee, and one of the largest in the nation, used a successful integrated campaign to launch a clinically-integrated network. Leveraging unique imagery and unexpected elements to resonate across the region and appeal to physicians, employers, brokers. They will share what they learned from the launch campaign and how they are applying that today.

  • Ashley Merchant, Vice President, ReviveHealth
  • Megan Pruce, Vice President, Marketing & Communications, Vanderbilt University Medical Center


Members, to view this protected content, log in above.

Related Resources

Videos
Learn how Revere Health is managing internal staff communications and revising their policies.
Videos
COVID-19 internal communications strategy as well as a website, graphics and signage that encourage social distancing in the hospital.
Videos
This series features SHSMD member stories and resources in an effort to provide insight into how strategists are helping their organizations manage…
At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-…
Webinars
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove…