Resource Library

Several case studies from UC Davis Health will illustrate how best to use digital display, video, mobile and social ads to maximize audience reach and traffic to your landing pages.

Findings from recent research among U.S. health care leaders suggests that facilitating change management initiatives within an organization requires significant leadership and team building competencies. In this session, facilitators will present a number of existing change models and then introduce one new change theory to be applied during the use of an active simulation model, resulting in the needed buy in for change from key stakeholders and team members.

Today, hip and knee replacement represents nearly half of all inpatient orthopedic service line volumes nationally. Over the next several years, Sg2 predicts aggressive outpatient procedural shifts that leave traditional inpatient providers feeling financially vulnerable and strategically stalled. Innovative organizations such as Unity Point are leveraging this trend to differentiate their program regionally and on a national scale.

Patient referrals are often a piece of paper with a specialist's name and phone number on them, which leaves patients with the burden of navigating the referral and coordinating their own care. This session will present novel ways to standardize referral management, provider data management, and patient access across a health system's multiple patient access points in order to improve the patient experience, increase patient conversion and retention, and fully leverage the clinical expertise within a network.

How to apply Consumer Product Goods (CPG) tools and concepts to improve business development and planning as consumerism becomes more influential in healthcare decision-making. We will also discuss some of the necessary competencies and culture aspects needed to help you create a more data driven organization. Key takeaways will include few free tools to support your efforts.

Join our panel of experts as they discuss how using a data-driven approach can positively impact your outreach program. Learn how, by incorporating key data elements in your planning efforts, you will better understand your market position and key network connections and uncover opportunities to strengthen service line performance.

Join Gary Druckenmiller, Vice President, Marketing Practice Leader on March 28 as he shares how leading health systems have developed goal-driven marketing metrics within their organizations to substantiate their marketing programs. He will examine the availability, timeliness, and accuracy of marketing data and what metrics to report on to demonstrate the most impact.

Join SHSMD board president Ruth Portacci and Kaufman Hall managing director Mark Grube for a live discussion about the survey findings and key implications for health care strategists.

"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." For healthcare strategists today, this quote from the German philosopher Arthur Schopenhauer reflects the relationship between skepticism and the process of collecting, analyzing, and interpreting data as a means to better decision making.

Read more about the internal communications renovation at the University of Texas Medical Branch after a years-long recovery from 2008's Hurricane Ike, which did $1 billion in damage to the headquarters campus.

Imagine a world where your smart phone — and a nurse connected to it — can determine the level of care you need for a health concern before ever leaving the house. Or envision an urgent care visit where, upon your arrival, you are registered in the time it takes to walk to the exam room and are out the door in less than an hour.

HealthEast, a four-hospital system serving the Minneapolis-St. Paul region, was determined to make good use of its patient portal—to improve health outcomes by sharing proactive, consistent health information that patients could access anywhere. Read more about their implementation of two digital health tools.

Learn how PH&S’ marketing team directed a transparency initiative, leveraging patient experience surveys to create trusted reviews, helping inform and guide patient choice. They’ll share their experiences and best practices for reviewing and publishing survey data to physician profile pages and present consumer insights they’ve uncovered.

Join renowned futurist and author Dr. Ian Morrison as he presents highlights from SHSMD's all-new guide to health care trends and innovations, Futurescan 2017-2022, and discusses strategies to position your organizations for success in the new environment. This webinar will feature predictions and insights on topics such as: Hospital and health system integration; Next generation payment reform; Advances in virtual care; Physician leadership and engagement strategies; And more!

This webcast will share what business development professionals need to understand about the bundled payment environment, five dynamic forces that contribute to successful implementation. key questions for consideration before moving forward including how to use a data-drive approach to forecast implementation impact, and tips for identifying and engaging qualified physicians and post-acute partners in redesigning processes and protocols that will improve quality and reduce cost of care.

We are in a renaissance. The rate of change in the healthcare marketplace is moving at an accelerated pace. There are more opportunities than ever before for healthcare strategists, but there are greater challenges to refine and build upon their skillsets in preparation for an unknown future. Read about the skills and attributes necessary to succeed in a rapidly evolving healthcare environment.

For two decades, research conducted by change management thought leader John Kotter and others has shown that approximately two-thirds of large-scale change initiatives fail to meet their objectives.1 Faced with daunting odds like these, how can strategists position themselves to better lead and communicate the significant changes sweeping through the healthcare field?

The marketing team at Henry Ford Health System is using digital content — from social media messaging to blog posts — to engage with consumers and drive online traffic. When consumers visit your Facebook page or website, is what they see and read representative of the experience they have in your hospital or clinic?