When is digital media most effective?
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Facing increasing high-deductible health plan enrollment and a consolidating market, Emory Healthcare's leadership team needed to understand how their patients make healthcare decisions and the role that price played in where they went for care. To do this, Emory carried out in-depth customer focused work and price benchmarking to understand its relative position and the role of price in consumer choice.
It started in 2013 with a guy and a portable recorder inte
After a diagnosis of breast cancer, individuals are faced with several life-changing decisions about how to navigate treatment decisions, which are best made by an engaged and well-informed patient. Using proprietary software designed to collect patient inputs via a mobile device and marry those inputs with tiered decision-making algorithms, the Mayo Clinic breast cancer decision-support tool is changing the way breast cancer patients — and their providers — approach treatment.
Hospitals and health systems are simultaneously facing the
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems within driving distance. Listen to the three case studies of each hospital, presented by the marketing professionals whose clear knowledge of their community, matched with innovative ideas, led to strong marketing ROIs.
This session will share the comprehensive environmental br
Amazon CEO Jeff Bezos attributes his company’s success to
Cardiology Associates is a private Cardiology group in the
Patient access is a fundamental strategy that is vital for a healthcare system's success in both a volume and value based world. It is the core strategy that bridges both models. This presentation will focus on applying access transformation best practices from other industries to healthcare through case studies and potential application scenarios.
Strategy professionals by definition are forward-thinking and
Learn how the Vanderbilt Health Affiliated Network, the la
With more than 70 percent of internet users looking online
Gaining a deep understanding of physician behavior by evaluati
Crisis always strikes when you least expect it.
The shift from fee-for-service to value-based healthcare h
Your patients love them, search engines love them, and you
Are you launching or re-launching a physician relations pr
Leverage engaged employees and their community relationshi
Thanks to a growing number of Americans with consumer-dire