Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Speakers
- Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
- Bridget Thomas, Director of Client Success, Medicom Health
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care…
Presentation Resource
Over the last nine years, we have sent out almost 50,000 separate email campaigns from a wide range of companies that target physicians. From this…
Book
This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with your…
Magazine & Journal Articles
In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but…
Magazine & Journal Articles
As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional…
Magazine & Journal Articles
What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more…