Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Speakers
- Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
- Bridget Thomas, Director of Client Success, Medicom Health
Members, to view this protected content, log in above.
Related Resources
Webinars
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to…
Presentation Resource
Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to…
Presentation Resource
A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care…
Presentation Resource
Over the last nine years, we have sent out almost 50,000 separate email campaigns from a wide range of companies that target physicians. From this…
Presentation Resource
This session will look at how OhioHealth took a non-traditional marketing approach to engage and educate consumers around this topic.
Presentation Resource
This session will help you learn to free up your brain and do your job better.