Behavioral Research

Definition: Understand principles of human behavior; observe and analyze behavior to understand and influence decision making. Example: Use nudge-type interventions for better outcomes.

Relates to: Tell Stories. Create Experiences

SKILL DEVELOPMENT RESOURCES

ONLINE RESOURCES

Market Strategy
Using the Voice of the Customer to Inform Marketing Efforts
What Marketing Research Can Learn from Behavioral Economics

BOOKS

Observing the User Experience, Second Edition: A Practioner's Guide to User Research, 2nd Edition

Gearing Up for Population Health: Marketing for Change

COURSE, WORKSHOP, OR SEMINAR

Market Research and Consumer Behavior
Observation


TOOL RESOURCES

Tools to support this skill may include:

Ethnography: Ethnography: Step-by-Step (Applied Social Research Methods)
Field Guides: Qualitative Research Methods: A Data Collector's Field Guide
Patient Intercepts: New Emphasis on Customer Service in Medicine
Patient Intercepts: The Patient Experience Toolbox: Providing Healthcare Leaders with Valuable Patient Experience Highlights

Related Resources

Presentation Resource
Onboarding New Providers: Alignment with Strategic Growth Objectives
This session will demonstrate how onboarding is more than a nice thing to do, it is critical to not only ensure the practice minimizes financial…
Presentation Resource
Marketing Perception Dashboard: From Data to Dashboard
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly…
Presentation Resource
Oncology Benchmarks for Business Development
"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for…
Presentation Resource
The Subconscious Mind May Be Your Most Powerful Ally in Healthcare Marketing
This session will show how some simple shifts in thinking can have a positive impact on behavior change through a combination of behavioral science…
Presentation Resource
Goin' Country? A Rural Market Penetration Strategy for Tertiary Hospital Business Development
The project manager and marketing partner will address physician engagement and partnering; building goodwill and engaging the community; lessons…
Presentation Resource
Bridging New Paths: Competencies Needed for Transformational Healthcare Strategists
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable…