Behavioral Research

Definition: Understand principles of human behavior; observe and analyze behavior to understand and influence decision making. Example: Use nudge-type interventions for better outcomes.

Relates to: Tell Stories. Create Experiences

SKILL DEVELOPMENT RESOURCES

ONLINE RESOURCES

Market Strategy
Using the Voice of the Customer to Inform Marketing Efforts
What Marketing Research Can Learn from Behavioral Economics

BOOKS

Observing the User Experience, Second Edition: A Practioner's Guide to User Research, 2nd Edition

Gearing Up for Population Health: Marketing for Change

COURSE, WORKSHOP, OR SEMINAR

Market Research and Consumer Behavior
Observation


TOOL RESOURCES

Tools to support this skill may include:

Ethnography: Ethnography: Step-by-Step (Applied Social Research Methods)
Field Guides: Qualitative Research Methods: A Data Collector's Field Guide
Patient Intercepts: New Emphasis on Customer Service in Medicine
Patient Intercepts: The Patient Experience Toolbox: Providing Healthcare Leaders with Valuable Patient Experience Highlights

Related Resources

Magazine & Journal Articles
Using Quality, Financial, and Market Metrics to Identify Potential Partners
Learn how Lafayette General Health developed and deployed a partnership ranking decision tool to support its long-range strategic business objectives…
Webinars
Core Metrics for Measuring Marketing’s Financial Performance
This webinar highlights findings from the recently released SHSMD white paper “Life Beyond Promotion: Core Metrics for Measuring Marketing’s…
Guides/Reports
Leading Transformational Changes
At the 2016 Thought Leader Forum held at SHSMD's annual conference, a diverse panel of health care professionals shared their insights and…
Presentation Resource
Engaging the Community in the Breast Center Experience
How to consolidate competing mammography sites in to one–while retaining patients and with no additional budget.
Guides/Reports
Insights From the SHSMD Executive Dialogue: Discover What's Possible
This summary report provides insights into new ways to address health care strategy possibilities and innovations.
Presentation Resource
New Health Centers Put Patients at the Center of Everything
Focusing on optimizing health and meeting consumers’ needs, Centura Health identified 33 geographic health neighborhoods across Colorado. For each…