Market Research
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly through the National Research Corporation (NRC) while telling a compelling, concise story to executives. Nineteen key categories were identified that…
Actively visualize patient movement and analyze the data derived from it to provide greater accuracy in creating the right program for the right population, reduce access redundancy, and increase efficiency.
Problem: Ambulatory strategy decisions and physician practice acquisitions were reactive in response to internally identified opportunities. The goal for Thomas Jefferson University Hospital was to create a tool to evaluate markets in relation to each other that would inform future decision-making…
Definition: Understand principles of human behavior; observe and analyze behavior to understand and influence decision making. Example: Use nudge-type interventions for better outcomes.
Relates to: Tell Stories. Create Experiences
Definition: Organize individuals with multiple viewpoints who agree to support an issue of shared interest, leading to productive action. Example: Identify common objectives to align strategy, physicians, and IT in creating a clinical technology roadmap.
Relates to: Integrate and Co-Create