Transforming Marketing into an ROI Revenue Driver
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.
- Jim Ochu, Managing Director, HLK
- John Berg, Vice President, System Marketing, SCL Health System
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for…
Presentation Resource
In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful,…
Presentation Resource
Learn of ways to build a physician relations program with metrics that resonate with internal stakeholders and leadership. The discussion also will…
Presentation Resource
Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring…
Presentation Resource
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a…