Health Care Marketing to the New Americano


shsmd-connections-2018-small-logo.png


The United States is projected to be a “minority majority” by 2045 and currently 44 percent of Millennials are part of a minority race or ethnic group. Discover how L.A. Care Health Plan, the largest publicly-run health plan in the country, successfully marketed to multicultural groups to capture significant commercial and Medi-Cal (Medicaid) market share from competitors. Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."

Speakers

  • Simon El Hage, Director of Strategic Planning, Maricich Health
  • Alex Gallegos, Senior Director of Sales and Marketing, L.A. Care Health Plan
  • Julian Hernandez, Client Engagement Director, Maricich Health

Members, to view this protected content, log in above.

Related Resources

Presentation Resource
In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful,…
Presentation Resource
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a…
Presentation Resource
Learn how CHRISTUS Health is evolving its program to the next level through driving action, producing results, and being nimble, as well as how…
Presentation Resource
The project manager and marketing partner will address physician engagement and partnering; building goodwill and engaging the community; lessons…
Presentation Resource
This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its…