Health Care Marketing to the New Americano
The United States is projected to be a “minority majority” by 2045 and currently 44 percent of Millennials are part of a minority race or ethnic group. Discover how L.A. Care Health Plan, the largest publicly-run health plan in the country, successfully marketed to multicultural groups to capture significant commercial and Medi-Cal (Medicaid) market share from competitors. Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
Speakers
- Simon El Hage, Director of Strategic Planning, Maricich Health
- Alex Gallegos, Senior Director of Sales and Marketing, L.A. Care Health Plan
- Julian Hernandez, Client Engagement Director, Maricich Health
Members, to view this protected content, log in above.
Related Resources
Webinars
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new…
Webinar Recordings
Join and hear discussion of how to involve your CMO and CFO in the process as your ambassadors. Come away with a concrete example of how to make the…
Magazine & Journal Articles
How can marketing and public relations practitioners help their organizations make a measurable difference in population health? At Onslow Memorial…
Webinars
Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service…
Webinars
Please join us for a one-hour webcast where we will review the highlights of the latest SHSMD Physician Relations Benchmarking Report. This highly…
Magazine & Journal Articles
How do marketers at one of the world's most advanced medical laboratories improve upon the services they provide to customers around the globe? Mayo…