Behavioral Research

Definition: Understand principles of human behavior; observe and analyze behavior to understand and influence decision making. Example: Use nudge-type interventions for better outcomes.

Relates to: Tell Stories. Create Experiences

SKILL DEVELOPMENT RESOURCES

ONLINE RESOURCES

Market Strategy
Using the Voice of the Customer to Inform Marketing Efforts
What Marketing Research Can Learn from Behavioral Economics

BOOKS

Observing the User Experience, Second Edition: A Practioner's Guide to User Research, 2nd Edition

Gearing Up for Population Health: Marketing for Change

COURSE, WORKSHOP, OR SEMINAR

Market Research and Consumer Behavior
Observation


TOOL RESOURCES

Tools to support this skill may include:

Ethnography: Ethnography: Step-by-Step (Applied Social Research Methods)
Field Guides: Qualitative Research Methods: A Data Collector's Field Guide
Patient Intercepts: New Emphasis on Customer Service in Medicine
Patient Intercepts: The Patient Experience Toolbox: Providing Healthcare Leaders with Valuable Patient Experience Highlights

Related Resources

Presentation Resource
Know Me.
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Presentation Resource
Ambulatory Care 2.0: Next Generation Network Design and Growth at an AMC
The speakers will discuss the design of a next-generation ambulatory care network that sustainably integrates services across the system and deploys…
Presentation Resource
Network Leadership-Capacity Teams Trump Competence Building
An interactive “fishbowl” discussion between 4 panelists and rotating members of the audience about how to design a Health System Fellowship that…
Presentation Resource
The Employed Physician Group: Positioning Your Doctors for Success
In this session, we will explore examples of real health systems’ varying approaches to positioning employed physician groups, from complete…
Presentation Resource
Health Care Marketing to the New Americano
Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by…
Presentation Resource
A Tale of Three Cities: The Secrets to Successful Ambulatory Strategy Creation, Approval, and Implementation for Urban, Suburban, and Rural Markets
Executive Leaders of three diverse health care providers share their recent experiences and efforts to expand the impact of their ambulatory networks.