Human Needs Analysis
Definition: Explore and analyze underlying human values, beliefs, and motivations to gain insights into a problem and develop solutions. Example: Observe the flow of patients and family members at registration to identify a sequence of events and pain points.
Relates to: Tell Stories. Create Experiences
SKILL DEVELOPMENT RESOURCES
ONLINE RESOURCES
Understanding Customers Through Market Segmentation
What is the Most Important Part of a Need Assessment?
BOOKS
Market Segmentation: An Introduction and Review
Market Segmentation: How to Do It and How to Profit from It
Assessing Community Needs and Resources
COURSE, WORKSHOP, OR SEMINAR
TOOL RESOURCES
Tools to support this skill may include:
CRM/PRM: Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy
CRM/PRM: CRM at the Speed of Light - Strategies, Tools and Techniques for Engaging Your Customers
ESRI Tapestry Data: Revealing the Health Care Landscape
Ethnography: How to Use Ethnography for In-Depth Consumer Insight
Geolocation: Geolocation Technology is the Perfect Prescription for Personalized Online Initiatives
Geolocation: Realtime Technology and the Healthcare Internet of Things