Strategic Planning in Health Care

SHSMD Credential
Tuesday, November 8, 2022 - Tuesday, January 31, 2023
24/7 access

From past attendees:

"I hold an established strategy role at a large institution and this course FAR exceeded my expectations (which were already high) in terms of rich content, crisp delivery, flexibility for a professional learner, and immediate applicability to my daily responsibilities. Truly spectacular!"

“The speakers, moderator, presentations, and content were excellent! I enjoyed seeing real examples of concepts and materials being taught.”

"This has been a great resource and learning opportunity for me. Will not only make me a more valuable employee but more importantly will benefit our hospital and patients."

“Very well done. SHSMD is a gold standard for strategic planning.”

Due to popular demand, SHSMD is excited to offer the Strategic Planning in Health Care online course series again! The series received an outstanding overall evaluation rating of 4.87/5 (with 5 being extremely satisfied).

The series will offer two core courses plus self-paced electives that allow you to customize the program based on your areas of interest. See below for more detail.

10% discount available for groups of 3 or more, please email shsmd@aha.org.

We encourage you to participate as much as possible during the live webinars, but in the event you cannot attend, all modules are recorded and available 24/7.

Course 1: Strategic Planning Process and Content

November 8 - November 17, 2022

This course will cover four modules, with each module including a live, 60 minute webcast and associated discussions/assignments. Registrants must also pass a short exam at the end of the course as part of the credential requirements.  

• Module 1: Designing an Effective Strategic Planning Process
  Tuesday, November 8, 2022 | 12:00-1:00pm CT / 1:00pm-2:00pm ET
• Module 2: Elements of a Strategic Plan
  Thursday, November 10, 2022 | 12:00-1:00pm CT / 1:00pm-2:00pm ET
• Module 3: Strategic Metrics (Key Performance Indicators)
  Tuesday, November 15, 2022 | 12:00-1:00pm CT / 1:00pm-2:00pm ET
• Module 4: Understanding Context and Being Future Focused
  Wednesday, November 16, 2022 |10:00am-11:00am CT / 11:00am-12:00pm ET

Electives Course: Self-Paced 

November 22, 2022 - January 31, 2023

• Click here to view the full list of elective webinars. You are required to watch four webinars and complete/pass the accompanying quizzes in order to earn the SHSMD Digital Credential in Health Care Strategic Planning.

Course 2: Successful Plan Execution

Tuesday, January 3 - Tuesday, January 31, 2023

• Module 1: Communicating the Strategic Plan to Different Stakeholders
  Tuesday, January 3, 2023 | 12:00-1:00pm CT / 1:00pm-2:00pm ET
• Module 2: Developing a Tactical Plan
  Thursday, January 5, 2023 | 12:00-1:00pm CT / 1:00pm-2:00pm ETT 
• Module 3:  Integrating and Aligning the Strategic Plan with Financial Planning
  Tuesday, January 10, 2023 | 12:00-1:00pm CT / 1:00pm-2:00pm ET 
• Module 4: Bridging Worlds
  Self-paced and accessible 24/7

Only upon completion of all the credential requirements will registrants will receive a SHSMD Strategic Planning in Health Care Credential. This includes completion of assignments, discussion board, exams, quizzes and evaluations.