Physician Engagement
This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new primary care patients within one year.
The final result of Southcoast Health System's service line planning was a plan with a vision that supported the system's overall primary care strategy and articulated specific initiatives supportable by physicians. This lookback will be relayed by the chair of this effort, who himself is a…
Quantifying the Value and Impact of Physician Relations Programs: An ROI Model from Emory Healthcare
Physician liaisons are a critical
Hear how Canton-Potsdam Hospital combines the discipline of science with the art of relationships to build a medical staff rivaling prestigious academic medical centers. Learn how new techniques and proven best practices can be adapted and applied to your organization.
Around the country, provider orga
This session will focus on two case studies that demonstrate leadership techniques to address the internal and external expectations with practical examples and demonstrated results. Attendees will see how reports can motivate everyone. The session will end with a list of 10 must-haves to assure…
Many hospital marketers want to engage physicians in marketing campaigns. This usually involves physicians sitting for interviews, posing for photos, and signing off on tag lines. But this level of engagement is only a start.
"Leakage" is a buzzword today, especially for physician relations professionals and healthcare strategists as they prepare for the future of network referral management. Simply defined, leakage is what happens when primary care physicians send their patients to out-of-system providers rather than…
In a special collaboration between the American Association of Physician Liaisons and SHSMD, physician strategy leaders from across the country will share how hospitals and health systems are effectively aligning with doctors in clinically integrated networks, ACOs, and other partnerships.
This session describes how hospital systems may create a successful recruitment program based on their values and ideal characteristics.