Data
Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.
This session will present a case study for using data to identify and better understand the people you want to reach, from establishing objectives, through the process of designing and implementing a full-scale research study, to how to effectively use the research results.
Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big data and patient analytics to understand who its patients are, measure the effectiveness of marketing campaigns for each clinic, and allocate budget…
Hear how Aurora Healthcare and insurance company Horizon Healthcare Services turned to their secure, online communities of thousands of members to gain feedback and insight that has helped drive successful organizational decisions. You will also learn how leading organizations survive and thrive in…
By using big data analytics – similar to those used by Netflix and Amazon – we can automate learning about what matters most to current and prospective patients, then use that knowledge to tailor engagement and nurture intimacy. This presentation will outline how the analytic technologies that…
Definition: Bring together data from single or multiple disparate data sets into an overall conclusion and judgment, often around complex problems. Example: Connect consumer spending data with patient volumes to inform planning.
Relates to: Generate Data-Driven Insight
Data is only valuable if it can deliver insights and better decisions. Strategists must lead their organization to secure and build access to the best available data, ensure effective analyses, and communicate in a way that inspires decision making and action.
“Data is the new oil,” says Kevin…