Webinars

Webinars hosted by the American Hospital Association and its business units.

In this webcast you will learn about the latest in multi-screen viewer data and behavior, delve into the shifting tide in media consumption, review some common myths about multi-screen advertising, and hear from field experts about the next frontier of health care advertising
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.
Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.
Please join us for a one-hour webcast where we will review the highlights of the latest SHSMD Physician Relations Benchmarking Report. This highly anticipated survey, in collaboration with the American Association of Physician Liaisons, provides unique insights into the field from several hundred…
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before…
Join us on this webinar, and invite your team, as Susan Dubuque covers the highlights of her new publication “Gearing Up for Population Health: Marketing for Change,” and offers effective strategies to help us transition to population health and improve the health status of those we serve.
Attendees of this webinar will learn best practices for mapping the patient journey, overlaying effective communication streams and documenting and delivering programmatic recommendations.
Watch this SHSMD webinar for new ideas and best practices for creating alignment and delivering on your organization’s promise—as well as pitfalls to avoid. You’ll walk away with the keys for creating and sustaining exceptional employee and patient experiences.
Novant will highlight case studies on strategic communications programs they have conducted, data analytics tools used to ensure messaging is on track, and explain how communications work fits into the larger marketing media mix model.
Explore stories of how human-centered design can infuse humanity and bring about cultural change within a hospital, mediating organizational needs with those of end users who may be stressed or vulnerable. Hear about innovative projects that span the design of systems, clinical processes, services…