Webinars
Webinars hosted by the American Hospital Association and its business units.
Whether you have a hospital podcast, considering starting your own podcast, or simply seeking to expand your marketing toolkit, this webinar is your gateway to uncovering the secrets that not only drive engagement and build trust but also elevate your hospital's brand through the dynamic world of…
Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and…
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go…
Health care marketers are charged with promoting access to care. To do that, marketers need to meet potential patients where they are. Like it or not, online searches and social media are how people learn about preventative medicine, new procedures, and possible cures. This charge must be balanced…
Come to this complimentary webinar hosted by SHSMD with Freshpaint designed to give health care marketers and strategists valuable insights about data.
SHSMD Members and Nonmembers:
If you’re looking to develop creative recruitment tools come join fellow SHSMD members in this member meet up for breakout discussions, and help each other find ways for even small and scrappy teams to make a big impact in their facilities recruitment efforts.
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.
Live webinar: April 12, 2023 12:00 p.m. – 1:00 p.m. CT
Learn More On By the Numbers
Discuss how to address diversity, equity, and inclusion in your organization’s strategy and communications plans.