AHA Education & Events
Educational offerings and in-person and virtual events from the American Hospital Association.
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Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.
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By using big data analytics – similar to those used by Netflix and Amazon – we can automate learning about what matters most to current and prospective patients, then use that knowledge to tailor engagement and nurture intimacy. This presentation will outline how the analytic technologies that…
Responsive order-takers have become brand-led catalysts for change in support of evolved, forward-thinking experiences that impact business performance. This session will also address how the modern marketing function must be oriented to consumers as opposed to patients, system thinking as opposed…
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Which platforms should we use? What are the legal implications with HIPAA? How do we define success? These questions and many others will be answered during this 1-hour webcast presented by the American Hospital Association and the Society for Healthcare Strategy and Market Development (SHSMD).
Healthcare organizations that want to increase their program sophistication, effectiveness and ROI can leverage this model to pinpoint their current status as well as identify key areas they must enhance in order to progress to the next level. How does your organization measure up?
Registrants of the series will have access to watch all existing elective webinars as well as the new electives created this year.In order to receive the digital credential at the end of the series participants must:Watch a minimum of three elective recordings based on their interestsComplete/pass…
Kriss Barlow, RN, MBA, Principal, Barlow/McCarthy