AHA Education & Events
Educational offerings and in-person and virtual events from the American Hospital Association.
During this four-part online course, thought leader Kristin Baird will describe the current state of the patient experience and share steps MarCom professionals can take to lead this emerging strategy.
This course is designed to assist those who are currently working in a small and/or rural hospital/health centers with best practices, lessons learned and new trends when it comes to doing more with less
Contrary to what we think as marketers, consumers don’t care about brands—even healthcare brands. Consumers’ attention spans are getting shorter. Brand messages are multiplying. Most marketing messages are nothing more than an interruption in a consumer’s daily routine. But if healthcare marketing…
Hear how Marcy Traxler, VP of Business Development at AMITA Health was able to reconfigure the business development approach that supports service lines, employed medical group initiatives, and physician outreach to enhance the tactical sales and planning process.
Join Ian Morrison, a renowned futurist and executive editor of Futurescan, as he presents highlights from SHSMD’s annual guide to health care trends, and discusses strategies to position your organizations for success in the new environment.
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This SHSMD U Webcast will showcase how three hospitals promote popular health observances, including American Heart Month, National Autism Awareness Month, and National Breast Cancer Awareness Month. Learn how they have engaged and educated their communities during these awareness months.