Presentation Resource
American Hospital Association presentation resources and slide decks for members and the health care field.
Kaiser Permanente's Southern California regio
This presentation will provide an overview of the challenges the current healthcare environment places on traditional planning processes, the imperative for change, a new approach to planning based on best practices from across the country, and a guide to applying this new approach to planning in…
This session will present and discuss Ascension's evolving approach to scanning, incubating, and diffusing innovations across the organization and share lessons learned over the past 16 years from participation in health-related accelerators.
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle Children's Hospital.
In this session, MetroHealth System in Cleveland will share how to transform your image through solid research, and how to establish a strong brand platform that will set the stage to change perceptions.
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.
LaVone Arthur discusses the successes and lessons learned from the Baylor Scott & White Health merger and integration, as well as opportunities creates as a result.
Learn how the University of Iowa Hospital and Clinics started small with a subscriber database and, after time, proved that a full CRM database was worth the capital investment.
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.
Learn of ways to build a physician relations program with metrics that resonate with internal stakeholders and leadership. The discussion also will provide insights into how each program is evolving to continue to thrive in the world of value-based care.