Guides/Reports
American Hospital Association guides and reports for members and the health care field.
This report distills these discussions so that other strategic leaders connected with SHSMD can lead their organizations toward stronger market relevance through strategy that develops cultures of collaboration and innovation.
This 16-page report on telehealth strategy provides hospitals and health systems with an overview of telehealth services, including the most common use cases, potential objectives and an outline of current barriers to implementation. It also provides a maturity model for providers to use as they…
In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips for Improved Targeting; and much more.
Demographics, statistics, and clinical data do not translate into a thorough understanding of an individual’s needs and motivation. The power of accessible technology, analytics, and personalization, as well as the intentional design of experiences are critical parts of meeting consumers’…
Healthcare strategists need to evolve as fast as or faster than the external environment. They must frame problems, ask provocative questions, and courageously move the organization to action.
Dive into dozens of innovation resources, all dedicated to advancing your career in health care strategy.
SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.
By the Numbers provides a snapshot of today’s health care marketing communications environment, which you can use to assess your organization’s operations, understand how peer departments function, and identify opportunities to enhance your marketing and communications functions.
Finding common themes and insightful trends in the health care field in this time of transformation and uncertainty can be challenging. But we must if we want to be proactive and shape events rather than merely react to them. Understanding the current climate and the direction of health in America…