Humanizing Brand Experience Vol 5
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Humanizing Brand Experience Vol 5 is a deep, human-centric examination of brand and experience needs in the health care industry. Informed by more than 28,000 consumers and with rankings of more than 200+ brands across the country, this report highlights emerging consumer trends, needs, and behaviors that have arisen as we begin to leave the pandemic behind us.
- The top 200+ ranked most human brands
- Diversity, equity, and inclusion
- New consumer segmentation
- Top 7 disruptor brands
- National trends in self-care, mental health, holistic health, and virtual care
- COVID-19's impact on consumer engagement
- Top humanizing brand experience attributes and their correlation with HCAHPS
By modeling behavior and segmenting consumers based on the latest attitudes to health and wellness, executives across health care organizations can leverage these insights to guide strategy and tactics as we enter into a new era of health care focused on holistic health, diversity & inclusion, self-management, and virtual care.
Creating a more human brand experience has never been more critical to success in our industry, and this report unlocks the opportunities that you can leverage to create meaningful change within your organization.
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Partnership details: Monigle, with SHSMD/AHA has formed a first-of-its-kind partnership to bring comprehensive research insights to health care organizations and their leaders through of the Humanizing Brand Experience Vol 5 report. Together, the organizations are working to provide this data to strengthen strategic plans that align with consumer needs and interests. |
Related Resources
Consumer Expectations on Diversity, Equity, Inclusion, and Belonging in Health Care
Watch this webinar to better understand what consumers need and what brands both in health care and outside of it can do to better engage with people on several critical topics.
Humanizing Brand Experience Vol. 4
A comprehensive and clear pre-post COVID-19 view of consumer, brand and experience needs in the health care field.
Building Trust: How Johns Hopkins Medicine Achieved the #1 Spot in Monigle's National Ranking
Brands that offer more personalized, human experiences see increases in satisfaction, loyalty, choice, and advocacy. Watch this webinar to learn how Johns Hopkins achieved their prestigious ranking.