Creating the Digital Experience Health Care Consumers Crave: Marketing Moves Center Stage

A report from the 2021 Executive Dialogue

Exec DialogueAn optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 

In conjunction with the 2021 Society for Health Care Strategy and Market Development (SHSMD) Connections annual conference, marketing and strategy executives gathered in San Antonio to discuss current challenges to designing mobile/digital strategies and to define future best practices. These hospital and health system leaders explored current challenges to designing and implementing digital strategies and defined future best practices, revealing valuable insights for the future. 

Download this report for highlights on: 

  • What is required to create the optimal digital consumer experience. 
  • The importance of a good digital experience and its impact with the provider. 
  • What collaborations and partnerships are critical to the success of digital strategies. 
  • What is needed to create a more frictionless experience for patients. 

Sponsored by Gozio Health 

Gozio Logo

Key Resources

Related Resources

2022 Trends: Positive Relationships to Create a New Fabric of Life
Learn why we expect an urgent need for the coming together of marketing, service and supply chain to protect and support brand reputation for…
How to Drive Authentic Patient Experiences with Ed Marx and Cris Ross
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to…
Webinar Recordings
Building Trust: How Johns Hopkins Medicine Achieved the #1 Spot in Monigle's National Ranking
In this webinar, hear the not-so-top-secret strategies of how Johns Hopkins Medicine, the #1 ranked brand in the study, is building consumer trust…
Webinars
Creating a Unified, Competitive Brand with "Radical Convenience"
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
Data & Insights
AHA Digital Pulse
The AHA Digital Pulse is a free tool for SHSMD members that also belong to the AHA to learn where existing capabilities can support scaling digital…
Patient Share of Care: Measuring Patient Brand Loyalty
This presentation will provide an overview of Patient Share of Care and how to leverage it within a health system.