The New Health Care Content: Where Earned Media and Social Media Intersect


More than ever before, health care communications professionals need to have content marketing strategy to tie to bottom line business results. Content marketing isn’t just writing content, it’s getting exposure for that content. That’s where the siloed worlds of earned media and social media collide. Are you prepared for this industry change? Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The organization will shares its secret for consistent success combining earned and viral campaigns. Learn a content marketing approach that garners patient referrals, donations and more by integrating outreach channels.


  • Lisa Arledge Powell, President, MediaSource
  • Michael Schmidt, Vice President, Arnold Palmer Medical Center Foundation

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