Learn and Turn on a Dime: Research That Overcomes Time and Cost Constraints


Growing competition and complexities in health care have heightened the need for real-time data and actionable insights. Yet, often limited budgets and tight timelines place large-scale, traditional research methodologies beyond scope. When you have a specific question and limited time/budget, can you be scrappy and certain at the same time? Join a panel of research pros from University of Illinois Hospital & Health Sciences System, The Blackstone Group and panel provider Cint moderated by marketing firm Laughlin Constable to learn about innovative options for conducting consumer research when time and costs are constraints. Bring a question to include in a live online survey of U.S. health care consumers and access the results as soon as they come in during the conference.


  • Camille Baxter, Chief Business Development Officer (former Marketing Director University of Illinois Hospital & Health Sciences Center), Insight Medical Genetics
  • Megan Springmeyer, Director of Client Development, Cint
  • Roger A. Straus, PH.D., Vice President Oregon Office, The Blackstone Group, Inc.
  • Facilitator: Gayle Morse, Vice President of Strategic Planning, Laughlin Constable

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