Health Care Marketing Plans That Work
A marketing plan serves as the blueprint for all marketing efforts. This publication by SHSMD author and renowned health care marketing expert David Marlowe provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan including:
- Performing a market audit
- Developing a market position
- Formulating marketing objectives, strategies and actions
- Establishing marketing measures
- Determining return on investment.
Throughout the book, Marlowe highlights best practices that are key to success in today’s highly competitive landscape. The publication also includes practical examples to assist you with marketing planning, as well as valuable insights from marketing professionals in the field.
Related Resources
Sponsored Webinars
Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community…
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Webinars
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the…
Sponsored Webinars
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch…
Virtual Conferences
In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies,…
Advisory
Principles and Practices for Marketing Communications in Hospitals and Health Systems is SHSMD's guide to ethical marketing, published in 2010. As…