Facebook Live: Opportunities for Health Care Marketing Beyond Point and Shoot


When Facebook unveiled its live streaming feature, health care communicators and marketers were handed a new tool to capture authentic moments in real time for their audiences. Not only was the platform easy to use, it provided an immersive social experience between prospective patients, hospital staff, and other community members. The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live streaming health seminars, to getting on-the-ground reactions of medical students on match day, to one-on-ones with doctors talking about unique medical issues, the possibilities for health care marketing are endless.


  • Anne Dreyfuss, Public Relations Specialist, VCU Health System
  • Keith Kaufelt, Social Media Specialist, VCU Health System
  • Cynthia Schmidt, Chief of Marketing, VCU Health System

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