This presentation, led by hospital association communications leaders from New Hampshire and North Carolina, explores contemporary strategies, tactics and tools for effectively communicating about advocacy issues to key audiences (legislators, influencers, and consumers). Learn how these organizations and their marketing teams used dedicated microsites, social media, memes and infographics to engage audiences and simplify messaging. Issues range from informing voters and policymakers about the significant economic importance of hospitals to the state’s fiscal health to communicating the financial stress on local hospitals and health systems as a result of statutory and regulatory mandates.
- Daniel Dunlop, President, Jennings
- Julie Henry, Vice President of Communications, North Carolina Hospital Association
- Vanessa Stafford, Director, Communications & Member Services, New Hampshire Hospital Association
Members, to view this protected content, log in above.