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Humanizing Brand Experience Vol 4


Humanizing Brand Experience Vol 4 provides a comprehensive and clear pre-post COVID-19 view of consumer, brand and experience needs in the health care field. Informed by more than 30,000 consumers and with rankings of more than 200+ brands across the country, this unique in-depth insights report highlights how consumer needs have (and have not) changed as they’ve navigated health care through the pandemic.

Sample data from the report:

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  • 37% of Millennials report they don’t always trust their health care provider to make the right decisions for them.
     
  • The importance of Innovation has not changed year over year—it is still the 8th most important Intellectual attribute in terms of driving choice and advocacy.
     
  • 1 in 2 (50%) health care consumers in the US feel that the COVID-19 pandemic has had a negative impact on their mental health.

 

Creating a more human brand experience has never been more critical to success in our industry, and this report unlocks the opportunities that you can leverage to create meaningful change within your organization.  

Plus! Watch related webinars, diving deeper into the report:

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Partnership details: Monigle, with SHSMD/AHA has formed a first-of-its-kind partnership to bring comprehensive research insights to health care organizations and their leaders through of the Humanizing Brand Experience Vol 4 report. Together, the organizations are working to provide this data to guide strategy and tactics as we bring people back to health care and rebuild business in the post-COVID-19 world.

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